The shoe brand uses the lower case letter of the font and display the effectiveness ITC Avant Garde has on branding. ![]() One of the better recognizable uses of ITC Avant Garde is in the Adidas logo. Thankfully it lives on in many other forms and can be seen in print designs today. The typeface was originally designed for the short lived Avant Garde magazine. Benguiat carried the majority of the weight for this font creation and Lubain was responsible for creating the general concept ( ITC Avant Garde Gothic). ![]() Together Herb Lubalin (one of design’s famous art director and co founder of the International Typeface Corporation) and Tom Carnase (another visionary) teamed up to create a stunning masterpiece. ITC Avant Garde was not solely created by Benguiat but was a partnership of some sorts. The sans serif font is known for its exaggerated slants and curved movements. ![]() It was published in 1974 and has been a classic font in the world of design and typography ( ITC Avant Garde Gothic). Among the mass of successful fonts is ITC Avant Garde. It’s surprising just how many notable American typefaces Ed Benguiat has had the pleasure of being a part of.
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